MONDAY, Nov. 21, 2016 (HealthDay Information) -- Preschoolers who watched "Sesame Avenue" interrupted by TV advertisements for a salty snack meals ended up consuming extra of that meals quickly after, a brand new examine discovered.
The discovering means that "younger youngsters stay extremely uncovered to TV commercials for meals that will contribute to unhealthy dietary patterns," mentioned a crew led by Jennifer Emond. She's an assistant professor of pediatrics at Dartmouth Faculty, in Hanover, N.H.
Weight problems stays a risk to the well being of many American youngsters. And Emond's crew identified that "energy-dense, nutritionally poor meals" proceed to be aggressively marketed to very younger youngsters.
Certainly, the typical preschooler is uncovered to greater than three hours of tv every day, and "preschoolers seen 18 % extra TV snack meals commercials from 2010 to 2014," the researchers mentioned.
Does such promoting "work" to get these children to eat extra unhealthy snacks?
To search out out, Emond's crew monitored 60 children aged 2 to five, from New Hampshire and Vermont, as they watched a 14-minute section of "Sesame Avenue."
The preschoolers bought a filling snack earlier than the present -- in order that they weren't hungry -- after which had limitless entry to snacks throughout it.
A few of the youngsters watched the "Sesame Avenue" section with out meals commercials, whereas others watched the present with commercials for a well-liked salty snack. The advertisements depicted children fortunately enjoying and consuming the snack.
The end result: Youngsters who watched the snack industrial "consumed, on common, 29.5 kilocalories extra" meals afterwards, and "the principle impact was pushed by a better consumption of the marketed meals," Emond's crew wrote.
The researchers imagine this exhibits that meals advertisements immediate children to eat, even after they're not hungry. Limiting meals commercials focused to youngsters might assist children eat extra healthily and devour fewer unneeded energy, the examine authors contended.
Dr. Allison Stakovsky is a pediatrician at Cohen Youngsters's Medical Heart in New Hyde Park, N.Y. She mentioned the brand new findings mirror earlier analysis.
"We already know that tv viewing is a vital environmental affect on the event of weight problems," she mentioned. "Children who watch extra tv usually tend to be chubby. Children who've a tv of their bed room usually tend to be chubby.
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